Lv77 Privacy Policy – Malaysian Player Personal Data Protection

This Privacy Policy is published by lv77 ("we", "Platform", "lv77") and applies to all individuals who access or use the lv77 platform, whether through the official website, mobile app, or any digital channels we operate.

We understand that sharing personal information with any online platform requires a great deal of trust. That is why lv77 operates with a full commitment to ensuring your data is handled responsibly, transparently, and securely at all times. This Privacy Policy is written in clear, plain language so you truly know what happens to your information.

This policy complies with the requirements of Malaysia's Personal Data Protection Act 2010 (PDPA) as well as relevant international data protection standards. By using the lv77 platform, you agree to the practices described in this document.

Lv77 collects your personal data in two main categories: data you provide directly, and data collected automatically when you use our platform.

Lv77 does not collect sensitive information such as medical data, religious beliefs, or political views. We only request data that is genuinely necessary to provide our services safely and effectively.

Your data is collected through several different channels as you interact with the lv77 platform:

• During account registration: You provide basic personal information such as name, email address, and phone number directly when creating a new account.
• During the KYC process: Identity and financial verification documents are collected when you submit them during the account verification process or before your first withdrawal.
• During financial transactions: Information related to deposits and withdrawals is recorded for accountability and legal compliance purposes.
• Via automated technology: Cookies, tracking pixels, and similar technologies are used to automatically collect technical and behavioural usage data when you access the platform.
• Via customer support: When you contact the lv77 support team, conversations and information you share are recorded for troubleshooting and service improvement purposes.
• From third-party sources: In some cases, we may receive identity verification information from KYC service providers we use, in line with regulatory requirements.

Lv77 uses your personal data solely for lawful and necessary purposes. We do not use your data for anything unrelated to the services you use. The key purposes are as follows:

• Identity verification and KYC: To verify that you are who you claim to be and that you meet the minimum age requirement of 18 years.
• AML legal compliance: To comply with anti-money laundering (AML) and counter-terrorism financing (CFT) requirements set by regulatory authorities.
• Transaction processing: To accurately and securely process deposits, withdrawals, and other financial transactions.
• Account management: To maintain and manage your account, including your password, security settings, and user preferences.
• Customer support: To provide effective assistance when you reach out to our support team.
• Platform security: To detect and prevent fraudulent activity, money laundering, bonus abuse, and other security threats.
• Service improvement: To analyze usage patterns and continuously improve the overall user experience on the lv77 platform.
• Important communications: To send account-related notifications, changes to terms, or security information you need to be aware of.

Lv77 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. This is our absolute commitment.

However, there are certain situations where lv77 may need to share your data with selected third parties:

• KYC service providers: Trusted third-party providers who assist us in conducting identity verification and AML checks. They are bound by strict confidentiality agreements.
• Payment processors: Financial institutions and payment providers that process your deposit and withdrawal transactions. They only receive the minimum data necessary to complete the transaction.
• Technical service providers: Companies that provide technical infrastructure, hosting, analytics, and support services to lv77. All such parties are bound by PDPA-compliant data processing agreements.
• Legal authorities: When required by law, court order, or lawful request from law enforcement authorities.
• Regulatory bodies: To gambling or financial regulatory bodies with legal authority to request such information.

In every case of data sharing, lv77 ensures that recipients have data protection obligations equivalent to our own standards.

Lv77 adopts a layered security approach to protect your personal data from unauthorized access, disclosure, alteration, or destruction.

The technical security measures we employ include:

• Data encryption in transit using the same 256-bit SSL/TLS protocol used by banking institutions
• Data encryption at rest for all sensitive information including passwords and financial data
• Enterprise-grade firewall and intrusion detection system (IDS) monitored 24/7
• Role-based access control (RBAC) ensuring only authorised staff can access player personal data
• Regular security audits conducted by independent third parties to identify and address potential vulnerabilities
• A comprehensive incident response plan to handle any data breaches swiftly

Data retention period: lv77 retains your personal data for as long as your account is active and for the period required by law following account closure. For financial records, the minimum retention period is seven (7) years, in line with Malaysian legal requirements.

The lv77 platform uses cookies and similar tracking technologies to enhance your user experience and ensure the platform functions correctly. Cookies are small text files stored in your web browser.

We use several types of cookies:

• Essential Cookies: Required for basic platform functions such as maintaining your login session and ensuring security. These cookies cannot be disabled.
• Preference Cookies: Saves your preferences and settings such as language, display mode, and game preferences to deliver a more personalised experience.
• Analytics Cookies: Collects information on how you use the platform to help us improve our services. This data is gathered in aggregate form and does not identify you individually.
• Security Cookies: Used to detect suspicious activity, protect against CSRF attacks, and ensure user session integrity.

You can manage cookies through your web browser settings. However, disabling essential cookies may affect the functionality of the lv77 platform. Note: clearing cookies will not delete your account data on our servers.

Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have several rights regarding your personal data that we hold. lv77 respects and facilitates the exercise of these rights:

Lv77 takes child protection very seriously. Our platform is strictly for users aged 18 and above, and we actively take measures to ensure minors cannot access our services.

Lv77 does not knowingly collect, store, or process personal data of individuals under the age of 18. If we discover that we have collected data from a minor, we will take immediate action to delete that data and close the relevant account.

If you are a parent or guardian who believes your underage child has registered an account at lv77, please contact our support team immediately for expedited action.

Lv77 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our privacy practices, legal requirements, or platform improvements. Any amendments will take effect as soon as the updated version is published on this page.

We will notify you of significant changes via in-account notifications or your registered email. The "Updated" date at the top of this page will always reflect the date of the last amendment.

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact the lv77 Data Protection Officer through our customer support channels. Our team is available to assist you in both Malay and English, 24 hours a day, 7 days a week.